What turns you off in a personal ad?

When you peruse "the personal ads"Thier purpose is to entice a particular type of person.So if the ad turns you off,good.As your not the type of person this ad is aimed at.For example if ad says, "I like skinny dipping, horse riding and wholesome fun".It's got nothing whatsoever to do with these activities.It's all about and nudity. These offerings come at a price,Afterall the person has to recoup the cost of the ad